We Scale Gyms
Starts 5 Nov · 3 founding spotsBook a call
STARTS 5 NOV3 founding spots, one gym per area

Get 15 past enquiries booked into your gym in 30 days.

We text the people who already put their hand up: old ad leads who never came in, appointments that didn't show, and past members. We handle every reply and book them in. $0 ad spend, nothing for you to write.

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Free for 3 founding gyms · No contract · $0 ad spend

$0ad spend, no contract
15sessions booked, or we keep going free
100%of new members stay yours
Pulls your old leads fromPushPressWodifyMindbodyZen Planner

You already paid for these leads. Let's use them.

Your phone, inbox and gym software are full of people who already put their hand up: they clicked your ad, booked a trial or trained with you. You paid to get them once. The Comeback Sprint goes back to them and books them in, so none of that money goes to waste.

Old leads, left alone

  • Sitting in your CRM and gym software, never followed up
  • Texted once, then forgotten when they didn't reply
  • Replies answered at 10pm after the last class, if at all
  • A booking link and a hope that they click it

Working the leads you already have

  • Every old lead contacted, in small batches
  • Texts written in your voice. You just approve them
  • Every reply answered for you, all day
  • Booked right there in the text, with reminders

How the sprint works

Four steps. You coach; we handle the rest.

1

We pull your old leads

Ad leads who never came in, no-show appointments, expired trials and past members, from your CRM and gym software.

2

One friendly text

A short message in your voice offering a free 10-day pass. You approve it before anything goes out.

3

Every reply handled

Questions answered, "maybes" followed up, and the yeses booked by text. No calendar links to ignore.

4

They come in for a class

Your coach gets every booked session, and reminders go out so people actually turn up.

Texts go out 100 at a time across the 30 days, so your front desk is never flooded.

AI reads every reply. You just coach.

The first text is the easy part. The work is replying to hundreds of people quickly, in a voice that sounds like you, while you're coaching the 6am. That's what our AI does.

  • Spots who's ready the moment they reply, and books them in.
  • Answers the questions: class times, prices, "can I bring a friend?"
  • Keeps working the maybes until they book or say no.
  • Sounds like you, and a real person checks anything unusual.
Replies, sorted as they arriveExample
Yes! Is Thursday 6pm OK?Facebook ad lead · 2024
Booked
How much is it now?Booked a trial, didn't show
Answered
Maybe after the holidaysTrial, never joined
Follow up 12 Dec
Is the 5:30am still running??Past member · 2023
Booked
Moved away, sorry!Old enquiry
Closed

Illustration of how replies are handled. Not real people.

Why not text them yourself?

Fair question. It's your list. But a one-off blast leaves you with a phone full of replies and no time to answer them, and most of those people go quiet again.

The whole list in one evening
Small batches across 30 days, tested first
Replies whenever you get a minute
Every reply answered within minutes
A booking link and hope
Booked in the conversation, with reminders
No idea what it actually did
A day-30 review: booked, showed up, signed up

Why November, not January?

Most gyms wait for January. By then every gym in town is fighting for the same New Year crowd.

The people on your old list don't need a resolution to come back. Plenty of them want to feel back on track before Thanksgiving and the holiday parties, and November is when "I should get back in" turns into "I'll do it now."

A sprint from 5 November to 5 December brings them in while your floor is quieter and your coaches have time to look after them. It also props up December, which is usually a soft month.

By January they've got the habit back, so they're the ones still training when the resolution crowd drops off in February. You start the year with momentum, not a cold start.

5 NovSprint starts
5 DecDay-30 review
JanuaryNext intake

Everything you get

We run all of it for 30 days. Your part takes a few minutes a day.

Your old leads, found and cleaned up

Every old enquiry, no-show and past member you already paid to get becomes reachable again.

Texts and emails in your voice

They hear from a real coach, not a marketing blast, so they reply.

A free 10-day pass for your gym

A no-pressure reason to come in this week.

Reply handling with AI

Every "maybe" gets worked until it's booked. You never touch follow-up.

Booking by text, plus reminders

More booked sessions actually turn up.

Sent in small batches over 30 days

A steady flow of bookings, never a one-day flood.

A 20-minute results review on day 30

See exactly how many booked, showed up and signed up.

Plus 4 bonuses

No-Show Rescue ScriptsWhat to text when someone misses their booked class
$297
Comeback Week Class PlanA scaled first class so newcomers don't get wrecked and quit
$197
Sign-Up PlaybookHow to offer membership at the end of the 10-day pass
$497
New-Lead AutoresponderThe same reply system on your new website and Instagram leads
$500
Founding gym price

Bonuses alone: $1,491

$0

  • No contract, no ad spend
  • No fee or commission on members who join
  • Only 3 gyms, one per area
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The Keep Every Rep guarantee

Part 1 · No conditions

Everyone who joins is yours, forever. No fee, no commission, whatever happens next.

Part 2 · We keep going

No 15 booked sessions by day 30? We keep running it free for up to 30 more days. You give us a list of 1,000+ contacts, approve texts within 24 hours, take the booked sessions and reply to handoffs the same day.

We guarantee booked sessions, not revenue. Whether people sign up is down to your coaching and your pricing.

Your 30 days, week by week

Week 1 · from 5 Nov

Set up and first texts

We pull your old leads, write the texts and the free pass with you, test everything, then send the first batches.

Week 2 · from 12 Nov

Replies and bookings

Batches keep going out. Replies get answered and the yeses are booked straight into your classes.

Week 3 · from 19 Nov

Every maybe worked

The rest of the list goes out. Maybes get followed up, and missed sessions get a friendly rescue text.

5 Dec · Day 30

Your numbers

A 20-minute review: how many booked, how many showed up and how many signed up.

No case studies yet. The first three gyms write them.

That's why it's free. We're building results with three gyms, and in return we ask for three things: follow the process, let us share the results, and do a 20-minute review on day 30.

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One gym per area. Once yours is taken, it's taken.

Founding gym 1
Your area could be here
Open
Founding gym 2
Your area could be here
Open
Founding gym 3
Your area could be here
Open

Is this for you?

A great fit if you…

  • Run a CrossFit box, boutique or independent gym
  • Have run ads or had enquiries you never fully followed up
  • Want more out of the leads you've already paid for
  • Can spare a few minutes a day to approve texts and greet people

Probably not for you if you…

  • Opened recently and don't have any old leads yet
  • Have no room in your classes for more people
  • Want a revenue promise. We promise booked sessions; your coaching does the rest

Questions gym owners ask

Why is it free?

We're building case studies with three gyms. In return we ask you to follow the process, let us share the results, and do a 20-minute review on day 30. That's it.

I'm not technical. Can I do this?

Yes. Your jobs are approving texts, taking the sessions that get booked and replying to the odd handoff. Exporting the list, sending, replying and booking are all on us.

Won't people find it spammy?

They hear from a gym they already contacted, in your voice, with a genuine free offer. It goes out in small batches, and anyone who says no isn't texted again.

Which gym software does it work with?

PushPress, Wodify, Mindbody and Zen Planner, plus your CRM or anywhere else your old leads live.

What if my list is under 1,000 people?

You can still join, and every member who joins is still yours. The "we keep going free" part of the guarantee needs at least 1,000 contacts, so we'll be upfront on the call about what to expect.

Why one gym per area?

So the gym down the road can't run the same thing at the same time. Once your area is taken, it's taken.

Book your 15-minute call.

We'll check your area is still open, look at roughly how many old leads you've got, and show you how the sprint would run for your gym. Free for 3 founding gyms, no contract, nothing to sign.

This cohort runs 5 November to 5 December, with up to 3 gyms, one per area. The next intake won't be until January.

Loading the calendar… If it doesn't appear, book here.

Times show in your own time zone. Prefer email? ethan@wescalegyms.com